Polona Kisovec

Good stories sell, and Polona Kisovec’s story is one of the best. What can be said about Polona that you haven’t heard before? She is the first national champion in direct marketing, a specialist in crafting compelling sales messages, a consultant, a lecturer, and a mentor to entrepreneurs. Creating a brand identity for her was a privilege. The PK monogram, designed with a negative space communication symbol, forms a distinctive trademark. While negative space was used in the design, my experience working with PK is nothing but positive.