Pawsm App

I was invited to join Team Pawsm shortly after their inception. As the name suggests, it revolves around paws—in this case, dogs. At that time, every team member was a proud guardian of a four-legged friend. So, what is the Pawsm app? It’s a free mobile app designed to deliver expert-level dog nutrition to everyone. The app focuses on a dog’s health by meticulously monitoring their diet and exercise. Established veterinary formulas, user input, and an extensive dog food database form the backbone of the app’s nutrition calculator. My role involved designing the brand identity, website, and the UI/UX for the mobile app. This was done in collaboration with a dedicated team over several years. Through tears and laughter, and countless refreshments, the experience at Pawsm was truly awesome.